AI Insights · Timothy · April 2022
Top 5 Social Apps Performance in El Salvador for Q1 2022
Discover the performance trends of the top 5 social apps in El Salvador for Q1 2022, including downloads, revenue, and active users.
The first quarter of 2022 saw significant activity in the social app sector in El Salvador. Here's a detailed look at the performance of the top 5 social apps: TikTok, Who - Live Video Chat, Facebook, Bigo Live - Live Streaming App, and BuzzCast - Live Video Chat App.
TikTok experienced a notable increase in weekly revenue, starting from around $2.1K and peaking at approximately $2.8K in mid-March. Weekly downloads saw a sharp rise, especially towards the end of the quarter, reaching a high of 105.9K in the final week of March. Active users remained consistently high, hovering around 940K to 960K throughout the quarter.
Who - Live Video Chat saw fluctuating weekly revenue, starting at roughly $789 and dropping to around $433 by the end of March. Downloads remained relatively stable, with slight dips and peaks, averaging around 400 downloads per week. Active users saw a downward trend, starting at 2.8K and decreasing to approximately 2.1K by the end of the quarter.
Facebook maintained strong revenue figures, with weekly revenue ranging from $671 to $1.1K. Downloads showed a significant upward trend, reaching their peak at 64K in the last week of March. Active users consistently increased, starting at approximately 2.4M and ending the quarter at around 2.6M.
Bigo Live - Live Streaming App saw steady weekly revenue, peaking at $925 in mid-February. Downloads experienced a slight increase, reaching up to 942 in the first week of March. Active users displayed a stable trend, with a slight peak at 4.1K in mid-March.
BuzzCast - Live Video Chat App had a variable revenue trend, peaking at $425 in mid-January and ending the quarter at $292. Downloads varied, peaking at 1.5K at the start of the quarter and averaging around 500-700 towards the end. Active users showed some fluctuations, starting at 7.6K and ending at approximately 6.5K by the end of March.
These insights highlight the dynamic nature of the social app market in El Salvador for Q1 2022. For more detailed insights and trends, visit Sensor Tower.
